SfN’s Refreshed Look – New Colors and Updated Logo
SfN’s redesigned website offers a number of features that focus on neuroscience at the center. Whether visitors are members who look to the site for important information about the field, reporters working on a story, policymakers seeking information about SfN’s advocacy work, educators looking for teaching resources, or members of the public interested in learning more, SfN.org provides something for everyone. In concert with the new website is an updated graphic look for SfN, designed to enhance the ability of readers to access important information, and modernize a recognized and valued global brand in the field.
The first change visitors may notice is the new main colors — SfN blue, brick, and Tuscan yellow — which offer a professional and sophisticated look optimized for use on screens both small and large. SfN recognizes that visitors now access information from a number of devices and locations and the color palette was refreshed with that in mind. The colors maintain their fidelity and strength on screens of all types, regardless of size or medium (web or print), while the use of white space improves legibility, allows the colors to stand out, and directs the eye, and thus the brain, to focus on the most important information.
Whether the site visitor is a neuroscientist, policymaker, educator, or interested member of the public, the goal is to share the neuroscience community’s extraordinary progress and potential through an informative, attractive, and welcoming design.
In addition to the updated color palette, site visitors will notice a modified SfN logo. This logo preserves the “SfN” acronym, which has become widely known in the field during its use over the last 12 years. The modified logo makes the “Society for Neuroscience” text more prominent and legible on all screens, as well as in more diverse publications and resources.
As SfN grows, it strives to convey the scientific community’s professional distinction and vision, knowledge and experience, and enduring value to society. SfN members are the center and focus of the Society, and this new look works in cooperation with an updated SfN.org to optimize the member experience.
