A recent survey indicated that the public is not familiar with several basic issues about the brain such as the relation between modifications in the brain and learning (Herculano-Houzel, SFN 2000). Aiming at informing the public about recent discoveries of Neuroscience, a web site called O Cerebro Nosso de Cada Dia (Our Daily Brain - www.cerebronosso.bio.br) was created in August 2000. Every month 4-6 texts on recent original articles of relevance for daily life are published in both Portuguese and English. In order to break with the traditional view that science is serious and austere, the site layout is colorful, uncluttered, and purposedly childish. Unique visits to the homepage and to each of the articles are tracked by means of individual counters. Without any publicity other than listing in search engines, the number of daily visits started below 30 and by April 2001 exceeded 100. Analysis of traffic to each of 43 articles suggests that the most visited themes are Sleep, Curiosities, Do It Yourself,...