In the early 1970s, the nascent Society set up an office with NAS support and concentrated on fostering a new interdisciplinary approach to brain and behavior research. This was an exciting period for the field, with such developments as the isolation of the opioid receptors in the brain, which heightened public interest in “natural highs” and solutions to the problems of pain and addiction; the fields of learning and memory enhanced by Tim Bliss and Terje Lomo’s description of long-term potentiation and Eric Kandel’s findings that habituation and sensitization altered the strength of synaptic connections, which enhanced the fields of learning and memory; and the introduction of CT, MRI, and PET scanners which made the interior of the brain visible during behavior.