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SfN Webinar: The ABCs of BAW

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Brain Awareness Week (BAW) is the global campaign to increase public understanding of neuroscience and advocate for science funding. Every March, BAW unites neuroscientists around the world in planning events and activities about brain research for people of all ages.

In this webinar, first-timers and dedicated supporters alike will get ideas for new activities and learn best practices for planning and running successful events. Get inspired to bring BAW into your community!

Running Time: 60 minutes 

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Webinar Speakers:


Nick Spitzer is a distinguished professor of biology at the University of California, San Diego, and director of the UCSD Kavli Institute for Brain and Mind.

Nick Spitzer  |  UCSD Kavli Institute

For more than 40 years, Nick Spitzer has worked to educate others about neuroscience. As the inaugural BrainFacts.org editor-in-chief, he is enthusiastic about new opportunities to reach people. A distinguished professor of biology at the University of California, San Diego, and director of the UCSD Kavli Institute for Brain and Mind, his research focuses on the ways in which neurons take on specialized functions to enable signaling in the brain. He is also an outdoorsman who enjoys ice climbing, rock climbing, and backcountry skiing in the Sierra Nevada mountains of California.


Heather McKellar, PhD, is a Program Coordinator at the NYU Neuroscience Institute and founder of NOGN, the Neuroscience Outreach Group at NYU.

Heather McKellar  |  NYU Neuroscience Institute

Heather McKellar, PhD, is a program coordinator at the NYU Neuroscience Institute and founder of NOGN, the Neuroscience Outreach Group at NYU. Dr. McKellar studied with Dr. Joseph Gogos at Columbia University and brings her background in cellular and molecular neuroscience as well as over five years of experience developing educational programs to the Neuroscience Institute. She was honored for her work as a member of Columbia University Neuroscience Outreach with the 2011 Next Generation Award from SfN. She is an educator at the American Museum of Natural History in New York City and is the NYU representative to the Greater New York City Chapter of the Society for Neuroscience. Through her work with NOGN and "braiNY", the outreach arm of the Greater NYC Chapter, Dr. McKellar continues to visit schools, to create events that target diverse audiences and to organize "braiNY" programs that rely upon volunteers from multiple institutions.


Kathleen Roina

Kathleen Roina |  The Dana Foundation

Kathleen Roina is the Brain Awareness Week campaign director at the Dana Foundation.








Additional Resources:

Sample Tool-kits from BrainFacts.org

BrainFacts.org is a public information initiative of The Kavli Foundation, the Gatsby Charitable Foundation, and the Society for Neuroscience. The site is an authoritative and engaging resource for the public, with a variety of accessible, scientifically-vetted information on the brain and nervous system. Here, we present curated itineraries of BrainFacts.org content that could be used to plan a hands-on family fun event or a public lecture on three topics: stress and anxiety, learning and memory, and addiction. The itineraries include general information articles written for the public, as well as videos and ideas for hands-on activities to engage your audience.

Articles on Science Education and Outreach



Contact SfN

If you have questions, email sfnwebinars@sfn.org or
call 202-962-4000.

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