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These radio announcements can be sent to local
radio stations to promote the Brain Awareness Week campaign in your
area. Audio clips are available
here.
TO BE AIRED MARCH 14-20, 2005 ONLY!
15 SECONDS
THIS IS BRAIN AWARENESS WEEK. DID YOU KNOW YOUR BRAIN BENEFITS
FROM A WORKOUT, JUST LIKE YOUR MUSCLES? PLAYING CARDS OR DOING A
CROSSWORD PUZZLE CAN EXERCISE YOUR BRAIN. TO LEARN MORE ABOUT THE
BRAIN, VISIT THE SOCIETY FOR NEUROSCIENCE WEB SITE AT WWW.SFN.ORG.
20 SECONDS
THIS IS BRAIN AWARENESS WEEK. DID YOU KNOW THAT 50 MILLION AMERICANS
SUFFER SOME DAMAGE TO THEIR BRAIN OR SPINAL CORD THAT LIMITS THEIR
DAILY ACTIVITIES? BRAIN RESEARCHERS ARE WORKING TO UNDERSTAND THIS
DAMAGE IN ORDER TO DEVELOP BETTER TREATMENTS. TO LEARN MORE ABOUT
THE BRAIN AND BRAIN AWARENESS WEEK, VISIT THE SOCIETY FOR NEUROSCIENCE
WEB SITE AT WWW.SFN.ORG.
THIS IS BRAIN AWARENESS WEEK. DID YOU KNOW THAT THE BRAIN CONTROLS
ALL FIVE OF OUR SENSES? AND THAT EACH OF US HAS ABOUT 10-THOUSAND
TASTE BUDS ON OUR TONGUES, HELPING US TO TELL PIZZA FROM APPLE PIE?
FOR OTHER INTERESTING FACTS ABOUT THE BRAIN, VISIT THE SOCIETY FOR
NEUROSCIENCE WEB SITE AT WWW.SFN.ORG.
THIS IS BRAIN AWARENESS WEEK. DID YOU KNOW THAT TO TELL A CINNAMON
JELLY BEAN FROM A CHERRY ONE YOU NEED TO USE BOTH YOUR SENSES OF
TASTE AND SMELL? YOUR TASTE BUDS CAN DISTINGUISH PRIMARILY AMONG
SWEET, SOUR, SALTY, AND BITTER. YOUR NOSE DOES THE REST! TO LEARN
MORE ABOUT THE BRAIN, VISIT THE SOCIETY FOR NEUROSCIENCE WEB SITE
AT WWW.SFN.ORG.
30 SECONDS
THIS IS BRAIN AWARENESS WEEK. DID YOU KNOW THAT 1 IN 3 AMERICANS
WILL EXPERIENCE SOME FORM OF MENTAL DISORDER AT SOME POINT IN THEIR
LIVES? SCHIZOPHRENIA, FOR EXAMPLE, IS ONE OF THE TOP 10 DISABILITIES
IN THE COUNTRY. THANKS TO RESEARCH SUPPORTED BY THE NATIONAL INSTITUTES
OF HEALTH WITH FUNDING FROM CONGRESS, SCIENTISTS ARE FINDING WAYS
TO BETTER TREAT SCHIZOPHRENIA, STRESS, AND DEPRESSION. TO LEARN
MORE ABOUT THE BRAIN AND BRAIN AWARENESS WEEK, VISIT THE SOCIETY
FOR NEUROSCIENCE WEB SITE AT WWW.SFN.ORG.
THIS IS BRAIN AWARENESS WEEK. DID YOU KNOW THE BRAIN CONTROLS ALL
FIVE OF OUR SENSES AND THAT THE HUMAN EYE CAN ONLY SENSE 3 COLORS:
RED, GREEN, AND BLUE? COMBINATIONS OF THESE MAKE UP ALL VISIBLE
COLORS. DID YOU KNOW THAT TO TELL A CINNAMON JELLY BEAN FROM A CHERRY
ONE YOU NEED TO USE BOTH YOUR SENSES OF TASTE AND SMELL? YOUR TASTE
BUDS CAN DISTINGUISH PRIMARILY AMONG SWEET, SOUR, SALTY, AND BITTER.
YOUR NOSE DOES THE REST! FOR OTHER BRAIN FACTS, VISIT THE SOCIETY
FOR NEUROSCIENCE WEB SITE AT WWW.SFN.ORG.
THIS IS BRAIN AWARENESS WEEK. DID YOU KNOW THAT EVERY 3 MINUTES,
SOMEONE, SOMEWHERE, DIES OF A STROKE? OTHERS ARE PERMANENTLY DISABLED.
ON AVERAGE, A STROKE OCCURS EVERY 45 SECONDS. THANKS TO RESEARCH
SUPPORTED BY THE NATIONAL INSTITUTES OF HEALTH AND FUNDED BY CONGRESS,
SCIENTISTS ARE DISCOVERING BETTER WAYS TO TREAT STROKE. TO LEARN
MORE ABOUT THE BRAIN AND BRAIN AWARENESS WEEK, VISIT THE SOCIETY
FOR NEUROSCIENCE WEB SITE AT WWW.SFN.ORG.
40 SECONDS
THIS IS BRAIN AWARENESS WEEK. DID YOU KNOW THAT 50 MILLION AMERICANS
SUFFER DAMAGE TO THEIR BRAIN OR SPINAL CORD THAT LIMITS THEIR DAILY
ACTIVITIES? OR THAT EVERY 3 MINUTES, SOMEONE, SOMEWHERE, DIES OF
A STROKE? DID YOU KNOW THAT 1 IN 3 AMERICANS WILL EXPERIENCE SOME
FORM OF MENTAL DISORDER AT SOME POINT IN THEIR LIVES? BRAIN RESEARCHERS
ARE WORKING TO UNDERSTAND DAMAGE TO THE BRAIN THAT CAN LEAD TO DISABILITY
AND MENTAL ILLNESS. THIS KNOWLEDGE WILL ALLOW SCIENTISTS TO DEVELOP
BETTER TREATMENTS. TO LEARN MORE ABOUT THE BRAIN AND BRAIN AWARENESS
WEEK, VISIT THE SOCIETY FOR NEUROSCIENCE WEB SITE AT WWW.SFN.ORG.
60 SECONDS
THIS IS BRAIN AWARENESS WEEK. DID YOU KNOW THAT 1 IN 3 AMERICANS
WILL EXPERIENCE SOME FORM OF MENTAL DISORDER AT SOME POINT IN THEIR
LIVES? MAJOR DEPRESSION, FOR EXAMPLE, AFFECTS 5% OF THE POPULATION
18 YEARS AND OLDER. WOMEN EXPERIENCE DEPRESSION AT NEARLY TWICE
THE RATE OF MEN, BUT DURING CHILDHOOD, BOYS AND GIRLS SUFFER EQUALLY.
THE AVERAGE AGE FOR ONSET OF MAJOR DEPRESSION IS NOW IN THE MID-20S,
A MAJOR DEPARTURE FROM PAST GENERATIONS, WHEN DEPRESSION WAS MORE
LIKELY TO STRIKE DURING A PERSON’S 40S OR 50S. THANKS TO RESEARCH
SUPPORTED BY THE NATIONAL INSTITUTES OF HEALTH AND FUNDED BY CONGRESS,
SCIENTISTS ARE FINDING WAYS TO BETTER TREAT DEPRESSION, SCHIZOPHRENIA,
STRESS, AND OTHER DISORDERS. TO LEARN MORE ABOUT THE BRAIN AND BRAIN
AWARENESS WEEK, VISIT THE SOCIETY FOR NEUROSCIENCE WEB SITE AT WWW.SFN.ORG.
THIS IS BRAIN AWARENESS WEEK. DID YOU KNOW YOUR BRAIN BENEFITS
FROM A WORKOUT, JUST LIKE YOUR MUSCLES? PLAYING CARDS OR DOING A
CROSSWORD PUZZLE CAN EXERCISE YOUR BRAIN. THE BRAIN IS AN AMAZING
ORGAN THAT CONTROLS ALL FIVE OF OUR SENSES. DID YOU KNOW THAT THE
HUMAN EYE CAN ONLY SENSE 3 COLORS: RED, GREEN, AND BLUE –
AND THAT COMBINATIONS OF THESE MAKE UP ALL VISIBLE COLORS? OR THAT
EACH OF US HAS ABOUT 10-THOUSAND TASTE BUDS ON OUR TONGUES, HELPING
US TO TELL PIZZA FROM APPLE PIE? DID YOU KNOW THAT TO TELL A CINNAMON
JELLY BEAN FROM A CHERRY ONE YOU NEED TO USE BOTH YOUR SENSES OF
TASTE AND SMELL? YOUR TASTE BUDS CAN DISTINGUISH PRIMARILY AMONG
SWEET, SOUR, SALTY, AND BITTER, YOUR NOSE DOES THE REST! FOR OTHER
INTERESTING BRAIN FACTS, VISIT THE SOCIETY FOR NEUROSCIENCE WEB
SITE AT WWW.SFN.ORG.
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