In 1985, the Dana Foundation created Brain Awareness Week (BAW) to increase public awareness about brain research. Today this campaign is celebrated all over the world by adults and children alike, who are fascinated by what neuroscientists have to teach them about the universe between their ears.
During Neuroscience 2015, neuroscientists came together to present posters on their neuroscience outreach for BAW and beyond. During the Brain Awareness Campaign Event participants talked about the activities they created for BAW, what age groups they worked with, and how much they enjoy doing outreach in their community. Former SfN President Steve Hyman, Public Education and Communication Committee Chair Scott Thompson, and retired Community Affairs and Education Director for Oregon Health & Science University Bobby Heagerty spoke about the importance of increasing public awareness about brain research, as well as the reward that comes with it.